Tomorrow’s content marketing trends
Impact – The Heart of Business
One of our favorite exercises in product writing is long form stories. A long form is what it sounds like: waxing poetic about something you wouldn’t normally flesh out into a substantial story. We try and create a long form story for each item, almost as if it was the subject of its own full-blown marketing campaign. And then a story came through.
Eventually, new product copy, convincing the customer that this product is just indispensable in his/her life appears.